Create India's FirstVedic Wellness Beverage Experienceat Your Property.
We don't just supply a drink. We design a complete PRĀNA Wellness Experience — bespoke menus, staff training, ritual serves, space curation, and ongoing support. Five partnership tiers, from neighbourhood cafes to destination resorts. One philosophy: Pancha-Tattva wellness, expressed through every sip your guests take.
More Than a Beverage. A Complete Wellness Architecture.
PRĀNA ELEMENTS brings the world's first Pancha-Tattva wellness sparkling drink to your guests. RISHI ENERGY™ URJĀ FIZZ carries 98.6mg of L-Theanine, Ashwagandha, Brahmi, Tulsi, Baobab, and a complete Ayurvedic adaptogen stack in every 250ml can.
When you become a PRĀNA wellness partner, you don't just add a SKU to your menu. You create a complete immersive experience — a story your guests will discuss, photograph, share, and return for. We design every element of that experience with you, from the menu language to the server's words at the table.
"Wellness is not a product. It is a practice. We build that practice at your property."
Alpha brain wave activation
Zero artificial sweeteners
No crash. No anxiety.
Pancha-Tattva formulation
In the full partner compendium
Partners receive 20–28.5% off
What We Build With You
A PRĀNA Wellness Partnership is not a listing on a purchase order. It is a co-created experience that gives your guests a reason to return. Here is everything that we build together at your property.
Bespoke Wellness Menu
We co-design a dedicated PRĀNA Wellness section for your menu — with every recipe story, ingredient benefit, and Vedic philosophy note written for your specific guest profile. Not a generic insert. Your menu, your language, your identity.
Signature Recipes
From our full 16-recipe compendium to bespoke creations unique to your property. Higher tiers receive exclusive recipes that exist nowhere else — serves your guests cannot find at any other venue in India.
Staff Training
In-person or video training sessions where your bar and service team learns the full RISHI ENERGY™ story, every recipe technique, and how to have a confident, knowledgeable conversation with guests about wellness and Ayurveda.
Ritual Ceremony Kit
For higher tiers: the complete Pancha-Tattva Ceremony Kit — carved serving boards, labelled dropper bottles, Sanskrit-inscribed cups, and the tableside assembly guide. The most photographed serve in Indian hospitality.
Social Media & Marketing
Co-created social media content, featured placement on the PRĀNA partner platforms, and support to make your venue's wellness programme a visible, shareable part of your digital identity. Organic reach, not paid ads.
Space Curation
At the highest tier: we work with your team to curate the sensory environment — botanical elements, aroma, lighting mood, ritual objects — so that every touchpoint in your property communicates the PRĀNA philosophy to your guests.
The Pancha-Tattva Partnership Programme
Five tiers modelled on the five Vedic elements — each one a deeper, more expansive expression of the PRĀNA Wellness Experience. Every tier is a complete partnership, not just a supply arrangement.
The entry point into the PRĀNA family. Designed for venues ready to offer their guests something genuinely different — zero equipment required, zero specialist skills. The four recipes in this tier can be prepared by any team member in under 90 seconds once the daily batch work is complete. Begin your wellness journey today.
- 4 signature recipes from the PRĀNA compendium, selected for zero-equipment ease and maximum guest appeal
- Branded tent cards and table inserts — printed and delivered, ready to display from day one
- Digital staff training guide: 5-minute onboarding covering the story, the ingredients, and the serves
- Official PRĀNA Wellness Partner listing on our website and social media channels
- QR-code menu insert linking guests to the full RISHI ENERGY™ brand story and ingredient education
- 30-day performance check-in with your dedicated PRĀNA account contact
JAL — the water element — represents fluidity and the ability to take the shape of whatever vessel it enters. Your partnership becomes as fluid as your guests' needs. The full 12-recipe compendium, a custom PRĀNA menu section, in-person training, and active co-marketing make this the tier for venues actively building a wellness identity.
- Full 12-recipe compendium across all five categories with seasonal rotation recommendations
- Custom branded "PRĀNA Wellness" menu section — co-designed, typeset, and printed for your tables
- Premium physical brand kit: coasters, laminated inserts, countertop display stand, sample pouches
- In-person or video staff training session of 1–2 hours covering the full product story and all serves
- Social media co-creation: 2 posts per month featuring your property on the PRĀNA channels
- Featured placement in the PRĀNA Conscious Partner digital guide reaching 25,000+ wellness consumers
- Priority allocation for new RISHI ENERGY™ SKU launches before any public release
VĀYU governs all movement — the flow of thoughts, the rhythm of breath, the creative current that moves through an artist in full expression. This tier was created specifically for venues where people come to think, create, and move differently. Six exclusive recipes that exist nowhere else in the world. The Five-Breath Float ceremony. Neuroscience-backed flow state positioning.
- 6 VĀYU-exclusive recipes unavailable in any other tier — your serves, exclusively yours
- Five-Breath Float ceremony kit: serving board, dropper bottles, herb guide, breath instruction cards
- VĀYU-edition physical brand kit: sage and silver palette coasters, inserts, countertop display
- Social media co-creation: 3 posts per month — the highest content support of any single tier
- Co-branded "Conscious Creative Space" certification for your venue — physical and digital
- Exclusive quarterly VĀYU seasonal recipe drops for VĀYU partners only
- Priority invitation to PRĀNA wellness events, yoga partnerships, and cultural community activations
AGNI — the fire element — governs transformation: the conversion of raw ingredients into nourishment, of experiences into memories. Your AGNI partnership transforms your food and beverage offering from conventional to category-defining. Bespoke recipe development. The complete Pancha-Tattva Ceremony Kit. A full launch activation event. Professional photography at your venue. This is co-authorship of the Indian wellness revolution.
- Bespoke menu development: a dedicated PRĀNA specialist works in-person to create proprietary serves unique to your property
- Complete 16-recipe PRĀNA compendium covering all five categories plus unlimited bespoke additions
- Full "PRĀNA Wellness Menu" — designed, typeset, and printed with the complete story of every beverage
- Complete Pancha-Tattva Ceremony Kit: carved serving board, five labelled dropper bottles, Sanskrit-inscribed cups
- On-site launch activation event: PRĀNA brand presence, influencer outreach, media coordination
- Professional photography session at your venue for your own marketing use — high-quality content, yours to keep
- Exclusive first access to all new RISHI ENERGY™ variant launches before any public announcement
- Monthly account reviews with the PRĀNA senior partnership team
ĀKĀSH — the ether element, the fifth and most subtle — represents the infinite space in which all other elements exist. You are not receiving a product. You are entering a co-creation. Geographic category exclusivity. Co-branded limited-edition cans bearing your property's visual identity. Full wellness programme integration across every outlet. A joint annual marketing budget. Direct access to our formulation team. Founding membership of the PRĀNA Conscious Hospitality Council.
- Geographic category exclusivity — no competing venue within your defined radius will be supplied with RISHI ENERGY™
- Co-branded limited-edition can programme: your property name and visual identity printed on a dedicated RISHI ENERGY™ SKU
- Full wellness programme integration: RISHI ENERGY™ present at every guest touchpoint across your entire property
- Annual joint marketing budget co-funded by PRĀNA ELEMENTS for campaigns, events, and editorial content
- Direct access to the PRĀNA formulation team for private-label or bespoke variant development exclusive to your property
- PRĀNA Residency programme: a brand ambassador present at your venue for key events throughout the year
- Founding membership of the PRĀNA Conscious Hospitality Council — India's most forward-thinking wellness hospitality community
- Unlimited ongoing bespoke recipe development with the PRĀNA team available at your venue throughout the partnership
Side-by-Side Comparison
| What You Receive | 🌍 PRITHVI | 💧 JAL | 🌬 VĀYU | 🔥 AGNI | ✦ ĀKĀSH |
|---|---|---|---|---|---|
| Wholesale Rate | ₹120/can | ₹115/can | ₹110/can | ₹108/can | Custom |
| Minimum Monthly Cans | 24 | 96 | 144 | 240 | 500+ |
| Number of Recipes | 4 | 12 | 6 exclusive | 16 + bespoke | Unlimited |
| Custom Menu Design | — | ✓ | ✓ | ✓ Full | ✓ Full |
| Staff Training | Digital guide | Video / in-person | Ritual training | Bespoke on-site | Ongoing |
| Pancha-Tattva Ceremony Kit | — | — | Five-Breath Float | ✓ Full Kit | ✓ Full Kit |
| Social Media Co-Creation | — | 2/month | 3/month | 4/month + launch | Ongoing + joint budget |
| Bespoke Recipe Development | — | — | — | ✓ | ✓ Unlimited |
| Professional Photography | — | — | — | ✓ | ✓ |
| Launch Activation Event | — | — | — | ✓ | ✓ |
| Geographic Exclusivity | — | — | — | — | ✓ |
| Co-Branded Can Programme | — | — | — | — | ✓ |
| Hospitality Council Membership | — | — | — | — | ✓ Founding |
How We Build Together
From your first message to your first PRĀNA serve, here is exactly how we make it happen — carefully, thoughtfully, and at the pace that works for your property.
First Contact
You reach out via the form below, email, or phone. We respond within 24 hours with a brief intake questionnaire about your venue, guest profile, and vision for wellness.
Discovery Call
A 30-minute conversation with the PRĀNA partnerships team. We understand your space, your menu, your guests, and which tier matches your ambition and capacity.
Partnership Proposal
We send you a tailored partnership proposal within 3 business days — tier recommendation, menu concepts, recipe selection, timeline, and all commercial details.
Activation
Partnership signed, stock delivered, menus designed, team trained. Your PRĀNA Wellness Experience goes live at your property — with PRĀNA present to support the launch.
Ongoing Growth
Regular check-ins, seasonal menu evolution, social content, and continuous support. This is a living partnership — it grows as your wellness programme grows.
What Makes RISHI ENERGY™ Different
Before your guests taste it, here is what RISHI ENERGY™ URJĀ FIZZ delivers in every 250ml can. This is the science beneath the serve — the reason every PRĀNA recipe works at a physiological level, not just a sensory one.
Ashwagandha
KSM-66 Clinical Extract · AdaptogenReduces cortisol by 27.9% in double-blind clinical trials. Primary adaptogen for sustained energy, stress resilience, and cognitive performance under pressure. The most clinically validated adaptogen available.
L-Theanine
98.6 mg per can · Amino AcidThe only natural compound shown to increase alpha brain wave activity without sedation. Creates the calm-alert state neuroscientists associate with creative flow. Zero side effects. Present in no other Indian beverage at this dose.
Brahmi
Bacopa Monnieri · NootropicEnhances memory formation, recall speed, and working memory capacity. Reduces mental fatigue under sustained cognitive load. The ancient herb of scholars, philosophers, and musicians — now in every can.
Tulsi
Holy Basil · AdaptogenReduces stress through the HPA axis. Anti-inflammatory, immune-supporting, and metabolically balancing. The most sacred plant in the Ayurvedic pharmacopoeia — and one of its most scientifically validated.
Baobab
African Superfruit · Prebiotic Fibre7.6g of prebiotic dietary fibre per 250ml can — supporting gut microbiome diversity, nutrient absorption, and immune function. One of the highest natural fibre contents in any sparkling beverage in the world.
Curcumin + Piperine
Turmeric + Black Pepper SynergyThe most studied natural anti-inflammatory compound in modern medicine. Black pepper piperine increases curcumin bioavailability by up to 2,000%. This synergy is more effective than curcumin alone by orders of magnitude.
Create a PRĀNA Wellness Experience at Your Property.
Every great partnership begins with a conversation. Whether you are a neighbourhood cafe curious about PRITHVI or a luxury resort ready to explore ĀKĀSH — we want to hear from you. Send us a message and we will respond within 24 hours.
You can also reach us directly on any channel below. We are a small, dedicated team and every inquiry is handled personally — not by a form-routing system.
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Partnership Enquiries partnerships@pranaelements.com
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General Enquiries namaste@pranaelements.com
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Call or WhatsApp +91-8225968850
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Website www.pranaelements.com
PRĀNA ELEMENTS responds to all HoReCa partnership enquiries within 24 hours. Pranasara Elements Pvt. Ltd. · Bhopal, Madhya Pradesh.